Full collection
Peace and Love
At a time when the world is trapped in financial turmoil and war, we bring a little Peace and Love to, you our pant lovers! Designed by Zakee Shariff, these pants bring us our new thongs, boob tubes and y-fronts in gorgeous new prints. Not only do these new pants push our standards further up, they also raise 50p per pair to set up the world’s first child labour free cotton seed programme. Check out more on the video and jump into your own pair below!
Purely Natural
Made as close as possible to the way nature intended, the Purely Natural range uses no chemicals or dyes at all, resulting in pure, extraordinary soft, beautifully designed, comfortable, stylish pants that are both organic and fair trade.
Based on the Pants to Poverty trade mark designs; women’s hipster shorts and men’s snug-fitting boxers with a proud Pants to Poverty slogan repeated around the waistband, the Purely Natural cotton is slightly off-white colour in its original untouched form.
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Festival of Colours
Inspired by the Holi festival in India, this explosive new range of radical reds, yummy yellows, pouting pinks, groovy greens and ballistic blues were launched at Glastonbury festival and fueled a frenzy across the UK’s summer festivals and parties. However, these have mainly sold out now and wont be back til next summer!!
Learning from the vibrancy and vitality of Indian Culture, these pants celebrate the power we have to eradicate poverty and climate change and profits will go towards the establishment of a new programme working directly with Tribal farmers in India!
The Originals
Sensuously soft, gorgeously supportive and magnificently cut, time’s up bad pants… you’re out of here!
Designer quality yet about half the price. These pants come in Small, Medium and Large for both boys and grrrls! Take peak and take home! We started the way that Ford did… every colour so long as it’s black! With your help… we’d love to build something that points a way to a greener future!! All these have now sold out but will be back in January 2009!







