Soft, fair and totally natural, the cotton in our pants comes from the heart of India’s cotton belt – Andhra Pradesh and Maharashtra.

We work with an incredible farmer organisation called Zameen Organic, based in Hyderabad and owned by over 5000 farmers across both Andhra Pradesh and Maharashtra. Zameen means earth or land in Sanskrit and the organic and fair practices they enable thousands of farmers to deliver means that they treat the earth as we all should – with care, respect and devotion. None of the farmers use pesticides and all of them conduct their farming on rain fed land meaning that rivers are protected and people are not poisoned. In addition to this, the fairtrade premium that we pay for the cotton has helped many of the farmers triple the profit that they make year on year as well as build wells, school resources and infrastructure for their communities.

However, not only do we know exactly where the cotton in our pants comes from, but we’re now starting to build a long-term relationship with the farmers who grow the cotton. Nestled amongst the cotton farming villages in the province of Vidarbha in Maharasta we’re really starting to see the power that lies in our pants. This is an area of both terrible tragedy and inspiring hope, which, over the past 15 years, has become world renowned for horrific level of suicides of on average 7 a day for the past 15 years. However, since Zameen have been working with the communities where the cotton in our pants comes from, there have been no suicides at all and farmers, once shackled in the prison of un fair trade, corruption and climate chaos, are now free to lead their lives with pride and satisfaction. However, alot more work remains to be done and this can only be done sustainably through fair trade. So, by buying our gorgeous pants, you can be happy in the knowledge that you are supporting these farmers and the more we sell, the more cotton the farmer sell and the more people can join the happy pants family!

Want to know more? Have a look at these three case studies about economic development, female rights and organic farming.