We have come a very long way since Nelson Mandela stood in Trafalgar Square in 2005 and called for a generation to rise up and Make Poverty History. It was his words, and the enormous need for change that inspired us establish our brand as part of the global campaign that echoed around the world that year through the Live8 concerts and the massive rallies. With climate chaos, the global financial meltdown and growing poverty around the world, the consequences of doing nothing are terrifying… but we prove that doing something amazing can be easy, fun and even sexy!
Today, nearly 5 years after we were born, our pants sell in over 20 countries around the world, support over 5000 farmers in India and within a week of launching our first campaign, we made one of the world’s most powerful companies pull a killer pesticide off the market! The power really does lie in our pants!
We’ve got a very English name. In England, in case you didn’t know, Pants are not trousers, but they are underwear. However, more than that, if something is pants, then that means it’s terrible! So, “Pants to Poverty” means Poverty is terrible, as well as saying that they are fairtrade and organic underpants! We all need pants and so we aim to provide pants for all people, in a way that supports, rather than destroys, all of the wonderful people that make them!
We are a brand that you can truly believe in, and with your support, we’ll be able to reach out and support even more people… from Africa, Asia and even the Americas. We would be totally unable to do this without the incredible support of our network of many thousands of consumers and hundreds of independent retail shops around the world, and especially, our incredibly dedicated staff and supporters. Click here if you’d like to meet us!