On November 13th we set the Guinness world record for the most people ever gathered in their underpants! 116 people braved the cold, dreary weather to join us at St Pancras International as we set the Guinness World Record for the most people ever gathered in their pants! Hundreds of media were there and our pants were projected right around the world – from Melbourne to Mumbai and Toronto to Tokyo!
That same night we went along to the Re:Fashion awards – the world’s first ethical fashion awards – where we were up for 2 awards, best business model (runner up) and best cotton (first!). An incredible day and a very enjoyable night!