OK, so we might not have set the world record but when a healthy bunch of pant lovers mobilized in Birmingham, we smashed our own records! A deluge of rain might have kept people away but a deluge of press came along to cheer us through!

To mark ten years since 70,000 people formed a human chain around the city sparking a new phase in fighting poverty, we launched our new range of purely natural pants in Birmingham with our first Pant flash there. The weather, so often our friend til now, was against us but amazingly, thanks to the stunt and through the media, we managed to reach over 3.5 million people!! We annihilated our previous media record!!

We all met, bright and early in the pub and then bounced into the same building whee the G8 met ten years ago! After the necessary panting around and being surrounded by banks of media, we then returned to the walkabout pub and let the day gradually fade away! Amazing!

A massive thankyou to all who came along and had the “best way to spend a Saturday ever!”. We’ll be doing it all again soon and this time we will set the record!! If you want to get involved, contact us through the web form!!

SO! We’re now off to the festivals to spice things up beautifully! Hope you’ll see us there! Much more coming your way soon!

Our condom pocket pants don’t do enhancement but they do go the extra length.

Not only do they allow you to stash life-saving devices in a place close to hand, but they are also helping to raise funds to fight HIV/AIDS.
This might explain why they are so federating, drawing an all-vibrant and multicultural crowd coming from the most eclectic websites: fashion sites, fair trade sites, South African sites, Swedish good-living sites, fit guys sites, straight fit guys sites (yeah right), sex carnival websites, and others I wouldn’t want to type because I get lost in the number of Xs in them.

Though most readers are informed enough about the content of the pocket (a fairly traded condom brought by our friends at French Letter), it is also worth comforting their feeling of good-doing by reminding them that for each pair bought, £1 goes to Treatment Action Campaign. TAC are South Africa’s pioneering movement for equal access to information and treatment, in a country where poverty and AIDS are closely linked. The partnership between TAC and Pants to Poverty is good news, so why not learn all about it from… The South Africa Good News!

I know, on the scale of grand schemes that affect world affairs you might think that this isn’t much.

In the Pants to Poverty world, it means everything: a window onto the world, a powerful communication tool, a way to reach out and be heard, a place to meet like-minded people and bounce ideas off each other, a PANTS KINGDOM with no minions or subjects, only an infinite love for good pants and a determination to fight poverty wherever it might be.

Big thanks to all the people at Rolled, Jay, Mike, Enrique, you rock, thanks to Ian for lending his brick-layering skillz so selflessly, Phil for turning things round so quickly, Ben and Jez for jumping in at ridiculous hours, and Jof at Sandbag for making pants-buying a pleasure.