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What the!? Best photo ridding the world of bad pants!!! What’s that all about!?

Yes, yes, this may seem a little strange to some people but we love it! With this beautiful competition we are aiming to do the following pant-tastic things:

1. Spread the word and raise people’s underwearness about the urgent need to rid the world of bad pants.

2. Bring pant consumers and pant producers closer together so that we can really start to get to know one another - and the importance of working together (Team work really does make the dream work!)

3. Gain inspiration from all pant lover’s creativity on how best to rid the world of bad pants!

4. Build and grow our pants people network - where we unite in solidarity with farmers and factory workers around the world to rid the world of bad pants!

So, that’s what it’s all about and one lucky winner will soon be travelling to India to Party with Tribal cotton farmers for Diwali, the festival of lights! Then checking out our pants in the factory and then partying with fashionistas in Mumbai! AMAZING!!

IF YOU WIN, THIS IS WHAT WILL HAPPEN!  THE WINNER WILL:

-    be announced at the beginning of October
-    travel to India at the end of October with all travel and accommodation costs paid
-    visit the factory and farmers’ cooperative in Indore, Madhya Pradesh for 2 days and see the pants in production
-    travel to Hyderabad, eat the world’s greatest Biryani and then take a 7 hour train journey and a 3 hour car ride to party for 3 days with the Adivasi tribal farmers in India’s “Suicide belt” during Diwali.
-    sow the first seeds of a new exciting seed programme
-    return to the UK after ten days, via Mumbai checking out the heart of India’s fashion scene

So go on, get panting and you could be in for a trip of a lifetime!